Aug 10, 2014

Marketing Mistakes on Your Fan Page


Facebook is a fantastic web promoting space where you could, without a doubt, promote your business to get committed customer base for your brands and items. Meanwhile, it is also a space where you could very easily spoil your trademark unintentionally. So, be aware of these simple but very common blunders that you could avoid while advertising or promoting your business on your Facebook Business Page.

  • Do you post irrelevant news that are not related to your business?
  • Do you ask your friends to tag their friends on the pictures?
  • Do you post cute and funny images just for the sake of getting shared?
  • Do you sell your business everyday and in every post?
  • Do you use too much technical jargon in your posts?
  • Do you monitor your Page constantly?
  • Are your posts are two way interaction?
  • Do you offer too many freebies?

  • Do you post irrelevant news that are not related to your business?

For example, do not share news or events that talk about paranormal activities in a Page that is meant for computer sales and service. It might make your fans click on it and come to your blog to read the story. But potential clients who look for information on computer sales and service would not click on the post to come to your website. Some might even "Unlike" your page when they see repeated irrelevant posts in your Fan Page.

  • Do you ask your friends to tag their friends on the pictures?

Some of us do this to get the number of fans growing. It does help, though, until your friends get a negative response from their friends or a negative comment to not to tag them in the future images. It actually defeats the purpose of having dedicated audiences and potential clients in the fan page. 

  • Do you post cute and funny images just for the sake of getting shared?

Who wouldn't want to get their posts to be "Like"d and "Share"d? People do like cute and funny images. But they can be posted in your personal profile for your friends to Like and Share. Posting them in the Business Page to just to get them shared may result in losing your potential customers.

  • Do you sell your business everyday and in every post?

I feel tired of  the emails asking me to buy this and buy that everyday. I have stopped responding to emails that ask me to give my email id to download an ebook. Because I know once I give my email id to get the link in my inbox to download an ebook, I automatically become a subscriber to receive their sales pitch almost everyday. I make it a point to unsubscribe myself once I download the ebook or a video that has very important information that could help me in my business. The same way, if you keep selling your business in every post that you share in your Fan Page, you will lose your fan base. 

  • Do you use too much technical jargon in your posts?

Unless people are very passionate about the products or services that they use, they are not interested to know the technical and scientific terms of them. Common man don't understand the technical jargons. He like and understand contents or posts that use simple words. Using more technical terms in the posts and contents would make fans lose interest in your business. 

  • Do you monitor your Page constantly?

Its not uncommon for a small business to make mistakes. And not all customers can be satisfied. So be ready to read negative comments about your business or service from a dissatisfied customer. Responding to them immediately is your responsibility. You can always apologize for their experience and ask them politely to write to you directly. Try to straighten it out as quickly as possible and request them to post a line of appreciation for your immediate response.

  • Are your posts a two way interaction?

Let the posts be not too monotonous. Two way interaction between you and your fan base will always help your business to grow.

  • Do you offer too many freebies?

Giving away too many freebies to your fans will NOT help your business to grow in the longer run. You will only get fans that are looking for giveaways & freebies and not dedicated customers.

If you have a fan page and if you want to build dedicated client base, then please see that you don't make the above mentioned mistakes. My best wishes! :) 

Jun 12, 2014

One Best Solution for Busy Small Business Owners