Mar 25, 2015

Internet Marketing Strategies - SEO

How to bring quality leads to your website?

Online Marketing Strategies

You have a very dynamic and responsive website that looks great with colorful pictures and backgrounds. You have spent your money on building such a great website. In spite of having the best designed website, you are not getting quality leads or hits on your website. You don't get even quality inquiries from your website.

If you are looking for help desperately then go on and read further to see whether you are actually following these strategies to drive traffic to your website.

The main Strategies to drive traffic to your website are SEO, SEM, SMO.

SEO - Search Engine Optimization
SEM - Search Engine Marketing
SMO - Social Media Optimization

Lets see how SEO can help you bring visitors to your website.

What is SEO and why would you even do it to get business leads?

I will give you a very simple real time example.

If you want to buy an AC this summer for your home, what would you do?

Won't you call your trusted friends and relatives to ask for their suggestions? Won't you visit the local AC dealers and get a quote from them? Compare the quotes, features and offers before deciding to buy one?

If you are an internet-savvy person, then won't you also go online and search for the best AC to buy, the best AC dealer in your neighborhood and reviews on AC dealers, to find out the best brand with the best features at reasonable price and find the most positive reviewed dealer(s)?

I would definitely do both - call my friends and ask for their recommendations as well as search the Internet before making a decision to buy a particular brand from a particular dealer.

What would you do if YOU are an AC dealer that has a website?

Won't you want your website to get listed at the top in the search results, if the buyers search for the 'best AC to buy', 'the best AC dealer in Chennai' and 'reviews on AC dealers'? We, the Internet Marketers call those search words as "the keywords".

To bring your website to come up in the search results, you need to optimize your website for the Search Engines, which is called the Search Engine Optimization. Search Engines are nothing but search websites like Google, Bing etc that people uses to search for anything in the Internet. So you should tweak your website in such a way that your website comes up in the search results when people search for your product and/or services.

How can you tweak your website?

Two important factors that you should use to help search engines find your website are the on-page optimization and the off-page optimization.

What is On Page Optimization?

You have to check whether the stipulated settings are applied to your websites, for the search engines, to list the website in the search results. In other words, you have to see whether every page in your website is optimized for search engines to find it easily. You can find more information here - On Page Optimization.

What is Off-Page Optimization?

You have to see that your website gets more exposure in the Internet World. How can you do that? You can find all the important information from here on Off-Page Optimization


But you know that your competitors would also optimize their websites for Search Engines.

How can you compete with them?

Lets see the similarities between competing in real time and in Internet. How would you compete in real time? By providing good customer service when they walk-in, good after sales service, good follow-up service. The same goes online too. When a visitor visits your website, they should get all the information about your product and service that would help them to decide to buy from you. So your website should have great content that is full of information about the AC, its uses, its life time, your quick after sales service etc etc. You should provide them with enough information in your website that would make them to trust you. Building trust with your customers goes a long way in doing business online as well as in real time.

If you are not getting enough inquiries from your website and/or if you don't know how to provide great content in your website and/or if you want to know whether your website follows these optimization strategies, then please write to me. Let us work together to improve your business online.